I am a bit tired of covering the negative SEO topic but no one can fully deny that it does not exist, Google doesn't even deny it anymore. But what scared me and fellow webmasters is that clients seem to now be asking their SEO companies to perform these negative SEO sabotage tactics on their competitors.
A WebmasterWorld thread has a webmaster who claims his client just asked him for negative SEO on a competitors site. The client emailed him:
We might be interested in some negative SEO....
http: //www.domain1.com http: //www.domain2.com http: //www.domain3.com
All rank in amongst us, for example, when googling "keywords".
They are the competition and have been playing some dirty tricks.... therefore whereas healthy competition is good, they've overstepped that.
What could your chap do?
The webmaster/SEO is refusing to go to that level but it worries him that if clients are asking for it, it will become the new form of SEO. Since SEO is so hard, just use negative SEO techniques to knock off your competitors one by one.
Of course, it isn't always that easy, but most say it is way easier than ever before.
This has to be a growing concern for not just webmasters, but Google's webmaster and search quality team. It has to be.
Forum discussion at WebmasterWorld.