Google Search Testing Roboto Font For Snippets

Mar 2, 2015 - 8:19 am 10 by
Filed Under Google

Google is testing using Roboto font in the search results. Conrad O'Connell spotted this test and posted it on Twitter.

Here is an animated picture of the normal font and the Roboto font so you can see the difference:

Google Roboto Font

The Roboto Font was created by Google's Christian Robertson and revealed at Google I/O in 2013. It may be that Google want to switch to this font, because it is pretty crisp and clear.

The Google font description is:

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

Google also added that option to AdSense back in 2013.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 20, 2025

Aug 20, 2025 - 10:00 am
Google Ads

Google Ads Search Partner Network Full Placement Reporting Is Finaly Here

Aug 20, 2025 - 7:51 am
Google

Google Clippable Coupons Toned Down For Search Snippets

Aug 20, 2025 - 7:41 am
Google Ads

Google Ads To Update Child Sexual Abuse Imagery Policy

Aug 20, 2025 - 7:31 am
Other Search Engines

Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch Up?

Aug 20, 2025 - 7:21 am
Bing Search

Bing Updates Copilot AI Answer UX To Improve CTR?

Aug 20, 2025 - 7:11 am
Previous Story: Google AdSense Sends Publishers Policy Breach Notice Over PII