Google UX Playbooks Are Not By Organic Search Team

Feb 20, 2019 - 8:20 am 2 by

Google Playbooks

Over the pass month or two a few people have been noticing PDFs released by Google on the theme of UX playbooks for specific industries such as retail and finance, amongst others. John Mueller of Google was asked about these and said they were released by the Google Ads team and have nothing to do with organic search.

John said this at the 39:49 mark into yesterday's Google webmaster hangout. He said "So those this UX playbooks, as far as I know are put out by the ads team and it's more a matter of well these are you UX practices and good things to do on a website and not necessarily something that we'd say well these play into ranking. But obviously if you make a good website that works well for users then indirectly you you can certainly see an effect in ranking." He added "But it's not that we would say look at these UX playbooks and specifically use those as factors for search."

Here is the video embed at that starting time:

So yea, they help you make more usable web sites but they don't have a direct impact on search rankings.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Turns On Assistant Calls For Local Businesses After Opting Out