Google: Similar New URLs Won't Pick Up Old URLs Signals

Dec 23, 2016 - 7:46 am 8 by

Google Similar

I honestly never heard of this but Google's John Mueller told someone that they do not need to worry that Google will consider new URLs that are close to the same URL name as an old URL to transfer signals from the old URL to the new URL.

For example, you have a page with a lot of bad links at and you decide to 404 that page and make a new page with similar content and similar URL at (notice one change in the URL name). John Mueller said you don't have to worry about the signals passing if you 404ed the other URL and don't 301 it to the new URL.

He said this in a Google Webmaster Help thread:

If you just remove the old pages, and add new ones -- even if the URLs look similar -- then Google won't be able to forward any of the signals from the old pages to the new ones, and will treat the new ones like any other new page on your site.

Google's John Mueller also said in the past that penalties might follow you to a new domain even if you do not redirect it from the old to the new.

Forum discussion at Google Webmaster Help.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Google 'Tis The Season! Holiday Doodles For Cold & Warm Locations