Australian Court Rules Google Is Liable For Deceptive Search Ads

Apr 4, 2012 - 8:26 am 1 by

Google AustralianGoogle has seem to have taken a major blow in Australia after The Australian Competition and Consumer Commission (ACCC) has beat Google in appeals court on a case on search ads.

The ruling said that Google is now liable for deceptive paid search ads despite (as Pam notes) their press release on the ruling:

The Full Court declared that Google, by publishing the four advertisements that were the subject of the ACCC’s appeal on result pages of the Google Australia website, engaged in conduct that was misleading or deceptive, or likely to mislead or deceive, in breach of section 52 of the Trade Practices Act 1974*.

A WebmasterWorld thread has advertisers going back and forth on who is right here. Some say Google should not be held liable because the ad ecosystem is simply too big to police that closely. While others feel that if Google can't police their ad network, then they should not profit from it.

What do you think?

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2024

May 20, 2024 - 4:00 pm
Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Previous Story: Google's Special Treat For The Qingming Festival