A hot topic recently is when should you start fresh after a penalty and when should you try to recover.
Google's John Mueller said it is "never a decision to make lightly" but there may be times where you need to go the fresh route. Matt Cutts has told us digging out of a penalty can be incredibly hard. And now when penalties follow you and Google may look at your other sites, that can be even more concerning.
Late Friday, Matt Cutts said on Twitter that it can be "quite difficult" to "undo" the spam on some sites, but it is possible.
Here is his tweet:
@Marie_Haynes it's possible (as John Mueller points out), but it could be quite difficult to undo all the spam across the years.— Matt Cutts (@mattcutts) March 7, 2014
At what point do you start fresh, new and say - it is not worth trying to repair the damage and knock it down and start fresh?
Forum discussion at Twitter.