Google's DoubleClick Goes Down, Costing Publishers Dearly

Nov 13, 2014 - 8:35 am 5 by
Filed Under Google AdSense

DoubleClick LogoYesterday, one of the largest ad serving platforms on the web, Google's DoubleClick for Publishers, went down.

Google said the service was back up and running within two hours:

DoubleClick for Publishers experienced an outage this morning impacting publishers globally, across their video, display, native and mobile formats. Our team has worked quickly to fix the software bug and it's now back up and running, so our publisher partners can return to funding their content.

But the news and the result of the outage cost publishers dearly. Business Insider said it cost $1 billion per hour for publishers globally. adAge said while it cost some big time, there were those who benefited from it that were not using DoubleClick.

Many sites, including this one, use DoubleClick to serve ads.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 20, 2025

Jun 20, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Google

Google Investigating Search Clicks Leading To Translated Results

Jun 20, 2025 - 7:21 am
Previous Story: Google News Publishers Now Need To Submit Editors Pick Feed Via Publisher Center