Google's DoubleClick Goes Down, Costing Publishers Dearly

Nov 13, 2014 - 8:35 am 5 by
Filed Under Google AdSense

DoubleClick LogoYesterday, one of the largest ad serving platforms on the web, Google's DoubleClick for Publishers, went down.

Google said the service was back up and running within two hours:

DoubleClick for Publishers experienced an outage this morning impacting publishers globally, across their video, display, native and mobile formats. Our team has worked quickly to fix the software bug and it's now back up and running, so our publisher partners can return to funding their content.

But the news and the result of the outage cost publishers dearly. Business Insider said it cost $1 billion per hour for publishers globally. adAge said while it cost some big time, there were those who benefited from it that were not using DoubleClick.

Many sites, including this one, use DoubleClick to serve ads.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Google News Publishers Now Need To Submit Editors Pick Feed Via Publisher Center