Google Schema Now Supports Movie Critic Reviews In Knowledge Graph

Aug 5, 2015 - 8:11 am 1 by

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Google announced on the developer blog yesterday that there is a new knowledge graph format, this one for critic reviews. You can see it now, Google says, for movie related searches.

Google will show you critic reviews for movies in the knowledge graph section. Google promises that critic reviews for TV shows and books will be coming this year as well. Here is a picture of what it may look on mobile:

Google Schema Now Supports Movie Critic Reviews In Knowledge Graph

To get this working for your critic review web site, you need to add the critic reviews structured data.

Here are the properties:

Property Type Description
author (Required) Person Annotation for the author of the review.
author.name (Required) Text Name of the author of the review.
  • Please provide the full name of the author. Values not containing more than one word will cause the review to be discarded.
  • The value should be capitalized correctly. Names comprised of entirely uppercase or lowercase letters will be edited such that the first letter of every word is capitalized.
author.sameAs URL URL to a page that unambiguously identified the author, e.g. the author's official website, a profile page, a Wikipedia article.
datePublished (Required) Date Date of the review's first publication, in ISO 8601 format.
inLanguage (Recommended) Text The BCP-47 language code of the review description, e.g. "ja" is Japanese. Strongly recommended for non-English reviews.
description (Required) Text Snippet from the body of the actual review that captures the author's opinion about the review subject. This snippet will be used on the Google Search result page, as shown in the mocks above. All of the following criteria should be met, else the review will be excluded from the feature.
  • The snippet cannot exceed 200 characters.
  • The snippet must be an exact excerpt from the long-form body of the review. It should not be the review headline.
  • The snippet must clearly indicate an opinion about the review subject. It should not be a factual (e.g. "Gravity" is a film by Alfonso Cuarón) or plot synopsis (e.g. Dr. Ryan Stone is an engineer on her first space mission).
  • Use non-smart double quotation marks (") to denote titles, e.g. ""Gravity" is the best movie.".
publisher (Required) Organization Annotation for the publisher of the review.
publisher.name (Required) Text Name of the publisher of the review, e.g. "The New York Times".
publisher.sameAs URL URL of the publisher's official website or Wikipedia page.
reviewRating Rating Annotation for the score assigned to the item being reviewed.
reviewRating.bestRating Text The highest value allowed in the reviewer's rating system. If this field is omitted, 5 is assumed. Letter grades are allowed, e.g. "A".
reviewRating.worstRating Text The lowest value allowed in the reviewer's rating system. If this field is omitted, 1 is assumed. Letter grades are allowed, e.g. "C-".
reviewRating.ratingValue Text The rating given to the reviewed item. Letter grades are allowed, e.g. "B+".
aggregateRating AggregateRating Annotation for the average score assigned to the item being reviewed. This typically applies to user ratings rather than professional critic ratings.
aggregateRating.bestRating Text The highest value allowed in the reviewer's rating system. If this field is omitted, 5 is assumed. Letter grades are allowed, e.g. "A".
aggregateRating.worstRating Text The lowest value allowed in the reviewer's rating system. If this field is omitted, 1 is assumed. Letter grades are allowed, e.g. "C-".
aggregateRating.ratingValue Text The average rating given to the reviewed item. Letter grades are allowed, e.g. "B+".
aggregateRating.ratingCount Numeric The number of ratings given to the reviewed item.
url URL Canonical URL of the web page that contains the full text of the review.
  • If no value is provided, Google assumes that the crawled page is the location of the review in its entirety.
  • If your structured data is on a page other than the one containing the full text of the review, or if you have multiple URLs for the full-text review, you must populate this field.
  • The webpage indicated by this field must contain a full-length review that is longer than 300 words.
itemReviewed (Required) Movie, Book, MusicAlbum Annotation for the creative work being reviewed. See below for details of each type of creative work.
Google's John Mueller always gets excited about markup and schema and rated this an A++ ;-).

Forum discussion at Google+.

 

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