Google Authorship Snippet Drops More By... Link

Apr 25, 2013 • 8:39 am | comments (11) by twitter Google+ | Filed Under Google Search Engine Optimization

Google has quietly changes the authorship snippet within the search results. Google has removed the "more by" author link, which was added in 2011 and has changed the click behavior of some of the links in the authorship snippet.

Here is how the snippet looks right now, the new method:

Google Authorship Snippet New

Here is the old snippet from a few months ago:

Google Authorship Snippet Old

As you can see, the most obvious change is the "More by Barry Schwartz" link was removed. The links are no longer colored blue. I should also note, that when you click from the author image or the name, it takes you to a search results page that matches on author name, as shown below. The "in X Google+ circles" takes you to the author's Google+ page. So now, the image no longer takes you to the Google+ page but only the search results page. This is probably better for searcher experience but not for promoting Google+.

click for full size

Which user interface did you prefer?

Forum discussion at Google+.

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