Google Analytics Adds Query Word Count Shows Metrics By Length Of Query

Jan 30, 2015 - 7:55 am 6 by
Filed Under Web Analytics

Google Analytics LogoThey often say that the longer the query, the higher chance of a conversion. So those who search for [widget] are less likely to convert than those searching for [big tall blue widget]. The intent is stronger and thus they are likely further along the buying cycle.

That being said, Google has designed a new dimension within Google Analytics to show data based on query word count. You can turn on the Query Word Count that can analyze query patterns easily, "without needing to classify them manually. Using this insight, consider adding additional long-tail keywords in AdWords to more closely match high-performing search queries," said Google.

Here is a picture of the report:

click for full size

Now this is a cool and useful report to see at a higher level.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Greyglers, Gray Haired Googlers, Get An Android Figurine