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Google quietly announced on Google+ that those who use Google AdWords Express can now remove keyword phrases they no longer want to target.
Google said they have added the "ability to remove search phrases that may not be the best fit for your business (and add them back if you need to)."
To remove phrases you do not want to rank for:
How to remove or add back search phrases:
- Click the Edit icon next to your search phrases.
- Uncheck the box next to the search phrase to remove it, or check the box to add it back.
- Click Save when you're done.
This new feature launched Friday to AdWords Express advertisers in Australia, Canada, India, New Zealand, South Africa, the United Kingdom, and the United States.
Forum discussion at Google+.
