Google Aggressively Pushing AdWords Express

Aug 23, 2012 • 8:10 am | comments (9) by | Filed Under Google Ads (AdWords)

Google AdWords ExpressA year ago, Google rebranded Google Boost to AdWords Express. It now seems like Google is cold calling AdWords advertisers to try to encourage existing advertisers to try out AdWords Express.

The early reports of the results were not too great, some even reported 400% lifts in cost per click (CPC) prices with this program. But time has gone by and things probably have settled since then.

A WebmasterWorld thread has a senior member saying Google cold called his son who has a significant AdWords spend to convince him to sign up with AdWords Express. And it worked, the son signed up.

The father feels this is against Google's terms of service to set up a new account within the same domain name. I am honestly not sure if it is.

Here is his concerns:

Just got a call from my son they have an adwords account and a pretty good spend active now. He got a call from Google to test adwords express and 100.00 free trial offer. The Google employee asked him what website he wanted the account built for so he gave them one he is using adwords for now.

I just confirmed with my son the domain Google setup for him is active in the other PPC account. So my son's company has a Google adwords account and Google sets them up an adwords express account, how is this not breaking TOS. The Google employee knows he already has an account they discussed problems he was having with terms in his active adwords account.

I am just wondering were Google is going with this and how can this be done because it breaks TOS or does it?

Forum discussion at WebmasterWorld.

Previous story: Daily Search Forum Recap: August 22, 2012
Ninja Banner
blog comments powered by Disqus