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Google has updated the AdWords Editor program to version 12.1 which brings many changes. New features include Expanded Dynamic Search ads, Shopping Showcase ads, and new bid options in the Advanced Bid Changes tool. Google wrote on Google+ "Version 12.1 of AdWords Editor now globally supports expanded Dynamic Search Ads, Shopping Showcase ads, and downloadable metrics for first position bid, ad relevancy, landing page experience and click-through-rate. Back in June, we also announced custom rules to help you check for changes that don't align with your best practices. In this release, you can now more clearly view which campaigns and ad groups violate these best practices."
Expanded Dynamic Search ads
You can now use AdWords Editor to create and edit expanded Dynamic search ads.
Showcase ads
AdWords Editor now supports Shopping Showcase ads and ad group types.
New campaign goal for UAC
Universal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app actions you’ve set up for your campaign.
First position bidding
The Advanced Bid Changes tool now includes First position bidding to help you get the most reach for your budget.
Keyword display tools
The new Keyword display width column shows the length of keyword text in display units to help users judge text limit. Note: This column will be hidden by default.
Show campaign violations
You can now view campaign and ad groups that violate your custom rules. These violations will not be separate from other error and warning messages in your account.
Download more metrics
You can now download metrics for first position bid, ad relevancy, landing page experience, and click-through-rate.
