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Yesterday a Google AdSense publisher posted a thread at WebmasterWorld complaining that his AdSense ads are appearing in different ad style variations.
Shortly after he posted his complaint, an official Google representative confirmed the changes. Google said:
The variation you noticed is part of normal and ongoing testing we perform to improve our ad formats. They only run for a very short amount of time and are only shown to a very small percentage of your users.Our engineers are always closely monitoring the results of our test, and any variations should impact only a small percentage of your impressions.
What were the tests? Well, I do not have pictures, but this is how the AdSense publisher described it.
Typical AdSense Ad:
Heading
Text 1
Text 2
www.Url.com
Variation 1
Heading
www.Url.com
Text 1
Text 2
Variation 2 (centered)
www.url.com
Text 1
Text 2
Variation 3 (centered)
Text 1
Text 2
www.url.com
Variation 4
Heading + Text 1
Text 2 + www.url.com
Have you seen any of these ad variations?
Forum discussion at WebmasterWorld.
