Google AdSense Publishers Brace For Lower Earnings In May

May 6, 2014 - 8:35 am 21 by
Filed Under Google AdSense

Google AdSense logoA WebmasterWorld thread has some publishers bracing themselves for a pretty bad earnings month via Google AdSense.

Why? Some suspect the design changes rolling out to the universal ad units to have a major negative impact on earnings. One preferred site owner at WebmasterWorld wrote:

So, it appears as though AdSense has permanently replaced the smaller circle arrow in the text ads with the much larger square version. I've seen it consistently across all devices and I don't think I ever saw it before on smartphones. This will have huge negative consequences for publishers that are opted into text ads. I'm already seeing a huge CTR drop as a result.

There is a lot of debate in the forum about this but one publisher posted the overall decline in AdSense earnings over time.

  • Jan. 2013 - $19,850
  • Feb. 2013 - $17,000
  • Mar. 2013 - $18,000
  • Apr. 2013 - $18,000
  • May. 2013 - $17,000
  • Jun. 2013 - $15,000
  • Jul. 2013 - $13,000
  • Aug. 2013 - $13,000
  • Sep. 2013 - $12,000
  • Oct. 2013 - $10,000
  • Nov. 2013 - $ 9,000
  • Dec. 2013 - $ 8,000
  • Jan. 2014 - $ 9,600
  • Feb. 2014 - $ 8,400
  • Mar. 2014 - $ 9,800
  • Apr. 2014 - $ 6,000
  • May. 2014 - $ 800 (projected)

Scary, don't you think?

Do you think May will be your worst month yet?

Forum discussion at WebmasterWorld.

 

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