Bing Now Including Full Articles On Bing Results

Feb 1, 2012 - 9:06 am 7 by
Filed Under Bing Search

Bing LogoSearch for [gout] on Bing and you will see a brand new "feature" in the search results.

Bing now will show you the full article and content from some partner third-party sites directly on Bing. Bing adds a link to "Read the full article by Mayo Clinic" and links to a Bing Health web page, which is content licensed and paid for by Bing.

Here is a screen shot of the Bing Search Results:

Bing Read Full Article

Here is a screen shot of the landing page on Bing Health:

click for full size

A WebmasterWorld thread has BingDude, an official Microsoft Bing representative explaining the rational for this:

Folks have to keep in mind that Bing is a decision engine, focused on "task completion". We've stated this from the outset, so trying things like these types of tests help us determine if this type of SERP behaviour strikes a positive or non-positive note with searchers.

How can I get Bing to license my content? And do I want them to? At least they aren't just scrapping it and showing it to users without paying for it.

Forum discussion at WebmasterWorld.

Update: This actually is not new, Matt covered this at SEL back in 2010.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Mar 15, 2024 - 8:01 am
Google Updates

Google March 2024 Core & Spam Update Movement Today

Mar 15, 2024 - 7:51 am
Google

Google Image Search Results Testing Like Button

Mar 15, 2024 - 7:41 am
Previous Story: Google Title Tag Bug Causing Untitled Snippets?