Bing To Rank Mobile Friendly Web Pages Better

May 14, 2015 • 9:08 am | comments (13) by | Filed Under Bing SEO

mobile seo iconBing announced they will be launching their own version of a mobile friendly algorithm in the upcoming months for the Bing mobile search results.

This is similar to Google's mobile friendly algorithm in so many ways but in Bing's case, they won't be giving a date with this announcement and they are saying relevancy, no matter what, will always be more important than if a site renders nicely on mobile devices.

I covered the update in great detail at Search Engine Land but let me summarize it here and add my theories based on talking directly with the Bing team about this early this week.

(1) The Bing mobile friendly algorithm will launch in the upcoming months, we don't know when, but they promised to give us a date prior to launching it.

(2) It looks at UX (user experience) on mobile devices like Google's algorithm does, so make sure your site works well on mobile.

(3) If you have the mobile friendly label on Bing mobile, you are set:

Bing Mobile Friendly Label

(4) A new tool will be coming out from Bing also to tell you if you are mobile friendly or not, and if not, how to get mobile friendly.

(5) It seems Bing and Google care about the same UX aspects when it comes to mobile friendly.

(6) Sites that do not render on mobile devices will suffer (i.e. fully Flash sites).

(7) It is on/off, you are either mobile friendly or not.

(8) It is real time, so as soon as BingBot crawls the page, it will be picked up.

(9) Bing wants to communicate that this will NOT be a geddon, it will be rolled out with a lot of communication and feedback from the webmasters. So give them feedback at Bing Listens.

There is a lot more questions I need answers to, but the truth is, Bing doesn't have the answers yet. They've been working on this for a year or so now and they still need to figure out how much to turn this algorithm up.

We will all keep you posted.

Forum discussion at Google+.

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