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Google has been testing the new keyword tool for about a year now. Last week, Google announced they are confident enough with it to let it out of beta.
That means the previous Keyword Tool and Search-based Keyword Tool are no longer available in AdWords. There is now one single keyword tool and it is available when you login to your AdWords account or via adwords.google.com/select/KeywordToolExternal.
Google said the tool offers:
- Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results.
- Easy Keyword Refinement: Filter results by word or keyword match type.
- Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword.
- Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more.
Some are saying they miss the old keyword tool and the new one takes longer to use and run.
Forum discussion at WebmasterWorld.
Note, this post was written earlier this week and scheduled to be posted today.
