Some webmasters are complaining that they are noticing less traffic to their web sites due to possibly people watching the world cup. Instead of people sitting on their computers and browsing, shopping, searching - they are sitting in front of their TVs watching FIFA World Cup.
I am sure there is an incredible spike in soccer, world cup related keywords. But when it comes to your online lamp store, I doubt there is a spike in searches for that.
Creative webmasters would use the world cup as a way to generate more traffic. For example, maybe the lighting store would write a story or have a category of specially designed lamps for your favorite country/team. Or maybe they write a post about how it is important to use proper lighting to enhance the game watching experience. Those are just two ideas off the top of my head.
Have you noticed a drop in traffic in the past week or so?