Study on Google Personalized Search & Re-Ranking Shows Minor SEO Changes

Jan 20, 2010 - 8:34 am 1 by

In December, Google announced they will be personalizing all Google results by default. SEOs rightfully were a bit on edge after that announcement, but we did link to an old study on how personalized results impact rankings, overall.

The study has been revised and posted at the Huomah Blog. I won't go through all the points, but the conclusion is that currently, the personalized changes are so minor that it is not worth SEOs freaking out about them. The overall conclusion of this study stated:

We shouldn’t be changing how we approach things ultimately… Above the fold is the real estate that’s prime (what else is new?). It may be the measuring that we will have to adapt. You will need to find ways to check rankings from a few locales and discern a mean average instead of a definitive placement.

It is worth while reading the whole report at the Huomah Blog.

Forum discussion at Sphinn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 8, 2025

Jul 8, 2025 - 10:00 am
Google

Google AI Mode Shows Different Sources For The Same Query

Jul 8, 2025 - 7:51 am
Google Ads

Google Ads To Update Its Political Content Policy

Jul 8, 2025 - 7:41 am
Google Ads

Google Ads Editor Version 2.10 Is Out With 20 New Features

Jul 8, 2025 - 7:31 am
Google

Google AI Mode Follow Up Questions With Suggestions

Jul 8, 2025 - 7:21 am
Google

Google Search Rolls Out AI Mode In India Without Labs

Jul 8, 2025 - 7:11 am
Previous Story: A Canonicalizable Tool