Offering SEO Before The Site Is Developed

Jul 2, 2009 • 9:01 am | comments (16) by twitter Google+ | Filed Under SEO - Search Engine Optimization

A HighRankings Forum thread has discussion around a topic I can relate with. My company, RustyBrick, builds out custom web software and sites, including iPhone apps. I often get new customers coming to me with their request to build them a web site. They are clueless about SEO and honestly, don't have the time or care to learn about it.

So we build the site for them, whatever it might be (e-commerce, CMS, social networking, etc), to the best of our ability. It is incredibly search engine friendly, with all the nice link structure, proper coding, dynamic 301s, 404s, XML sitemaps, and so on. So they got themselves a nice search engine friendly web site without knowing it.

My company does not do the content development, we just build the code and the design and make a working site structure. So when it comes time for the client to build out unique, useful and superior content, in most cases, they do not. They either don't understand the value, are too lazy or too dumb.

Some get the whole SEO thing right away, but many do not. Many will come to me later and ask about ways to get traffic. I will then explain to them the whole SEO bit. If I see the client doesn't get it, I'd recommend they seek out an SEO company.

You see, for companies like mine that build sites up from scratch, it is not easy to explain the value in SEO, before the site has potential to get traffic. But for SEO companies to show value in a site that sits without traffic, it is a tad easier.

HighRanking moderator BBCoach said the same thing that I did. Do you find the same issue with new site builds and clients?

Forum discussion at HighRanking Forums.

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