Google Analytics Releases Benchmarking Tools, Data Sharing, and More

Mar 6, 2008 • 10:16 am | comments (2) by | Filed Under Other Google Topics

Yesterday, Barry blogged at Search Engine Land about some new features in Google Analytics. The features include industry benchmarking which compares your site to other sites in your industry, data sharing settings which ties in with industry benchmarking and lets you opt-in to share your information with Google and its users, and audio ad integration which highlights when your Google audio ads have gone live -- all within Google Analytics. Google has released a benchmarking FAQ and data sharing FAQ for those interested in trying out the new features.

Here's a screenshot of the Google Analytics Benchmarking data:

Google Analytics Benchmarking Data

The full size is on Search Engine Land.

Forum discussion continues at DigitalPoint Forums.

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