The Value of Fresh Links in the Eyes of Search Engines

Feb 4, 2008 - 3:19 am 2 by
Filed Under Link Building

Branko at SEO Scientist wrote an excellent post named Tapping into Unconventional Link Attributes. The post was so good, it made the hot list at Sphinn over the weekend.

Since I am out on vacation, I'll do a quick quick summary.

He plotted data showing that for his tests, there is a strong value to "fresh" or new links, the time before they receive any true PageRank and other metrics from Google. The fresh links can be used to give a site a temporary boost in rankings in Google, until Google determines the true value of those links.

I have seen signs of this for years. I felt it had two do with two things. (1) The fresh link value that Branko describes in his post and (2) the value of that link being on the home page of a site, and not deep down inside the directory structure. So when this site links out to an other site, that site might see a temporary boost in rankings and then those rankings may fall.

In any event, make sure to check out Branko's post and the discussion at Sphinn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Daily Search Forum Recap: February 1, 2008