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According to recent reports, Al Gore's website was hacked by spammers who were trying to manipulate the SERPs. The article states that deep within the code, links to "bogus pharmaceuticals" were added and brought those companies much higher in the search results than they should have been.
Barry adds over at Search Engine Land that search spam has worsened over the last few months. And unfortunately it's nothing new. One forum member believes that it's Google's responsibility to prevent this from becoming someone else's gain.
It is clear that search spammers wanted to leverage the domain to boost the rankings of their pages. We have seen it in the past with Jennifer Convertibles. But do you think Al Gore's site was hacked intentionally because of the prominence of the politician, or do you think it was simply because his code was vulnerable and thus susceptible to attack?
Forum discussion continues at WebmasterWorld.
