Does Social Search Convert or are Bounce Rates Higher?

Nov 5, 2007 - 9:38 am 1 by
Filed Under Social Search

A Cre8asite Forums thread is buzzing about social media, where a forum member asks if bounce rates are higher than from other traffic sources.

It really depends on the audience and the content. Someone might go to a site and want to know more. Others might just keep clicking the "Stumble" button repeatedly until their phone call ends. Others are intrigued by a headline on Digg, might then access the page, but will then return to Digg. A number of factors come into play here.

Some people are actually seeing lower bounce rates from social media sites (22% as opposed to 50%), which is substantial. If you have the good content, then take advantage of it. :)

But what else could be involved in that metric? It is possible that the searcher didn't find what he wanted for the particular search phrase since many terms have multiple meanings. When you're in a mode for performing a social search, you're likely to meander. Again, there are a lot of factors including the mindset.

Forum discussion continues at Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Previous Story: Google Buys g.cn, Shortest Domain Name in China