Google Still Powers Much of's Sponsored Results

Aug 3, 2007 - 6:50 am 0 by
Filed Under Google Ads

ask google sponsored listings logoA Search Engine Watch Forums thread asks why are the ads on still served up from Google.

Yes, we all know has their own sponsored listing program. But often the ads on come from Google. For example, I conducted a search for ipods and the top three ads come from Google's network.

Why does do this? Several reasons:

(1) They may not have enough inventory to sell those ads spots, so they use Google's inventory. (2) Google's ads may have a higher CPC and they may earn more from them. (3) They may have a contractual agreement with Google to display a certain percentage or number of ads per month.

Search Engine Watch Forums moderator, Discovery, thinks:

I believe the ads are displayed according to price/profits at and not if a query doesnt match their inventory of advertisers.

Forum discussion at Search Engine Watch Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 24, 2024

Jun 24, 2024 - 10:00 am
Google Ads

Google Ads To Bring Automatically Created Assets To Ad Level?

Jun 24, 2024 - 7:51 am

Google Perspectives Can Show Instagram Posts

Jun 24, 2024 - 7:41 am
Google Search Engine Optimization

Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

Jun 24, 2024 - 7:31 am
Google Maps

Google Using AI Overviews On Business Profiles Local Listings

Jun 24, 2024 - 7:21 am
Google Search Engine Optimization

Google: When You Should Fix Pages 404 Status Codes

Jun 24, 2024 - 7:11 am
Previous Story: United Kingdom SEO Meet-Up and SES San Jose Coming Soon!