Google Still Powers Much of's Sponsored Results

Aug 3, 2007 • 6:50 am | comments (0) by | Filed Under Google Ads (AdWords)

ask google sponsored listings logoA Search Engine Watch Forums thread asks why are the ads on still served up from Google.

Yes, we all know has their own sponsored listing program. But often the ads on come from Google. For example, I conducted a search for ipods and the top three ads come from Google's network.

Why does do this? Several reasons:

(1) They may not have enough inventory to sell those ads spots, so they use Google's inventory. (2) Google's ads may have a higher CPC and they may earn more from them. (3) They may have a contractual agreement with Google to display a certain percentage or number of ads per month.

Search Engine Watch Forums moderator, Discovery, thinks:

I believe the ads are displayed according to price/profits at and not if a query doesnt match their inventory of advertisers.

Forum discussion at Search Engine Watch Forums.

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