Reuters reports that Google has invited "more than 100 advertisers" to test placing ads in "50 U.S. newspapers" as a test of their publication ads. I have been tracking one advertisers journey with this process at the SEW blog. Check out the source at PPC Discussions.
Google said it has invited more than 100 advertisers already buying ads through its Web marketing system to join a three-month test of a Print Ads service that places ads in daily papers including the New York Times and Washington Post.
If the trial is successful, Google could extend the program to hundreds of thousands of its online advertising customers, offering newspapers a broad new sales channel that could help offset an ongoing decline in classified print advertising.
Will it work? Who knows. Google hopes so.