Name Squeezing is the practice of creating a one page web site that requires a user to provide their email address for them to obtain the desired promotion or benefit from that site. Often the key to pages like these to obtain these email addresses, is for them to be short on content and entice the user to give up their email address.
These pages are found all over the web. Some are not exclusive to being name squeezing pages but have special "call to actions" within the pages of the site to get your email address. But typically, name squeeze pages, are individual landing pages that have a sole purpose, to get your email address.
So can these name squeeze pages rank well in search engines?
That is the question of a WebmasterWorld thread. The answers provided are clear and true.
There are challenges a name squeeze page has, they include;
- Little content
- Single page
- Less links
- They may tend to look spammy to an algorithm
If you can avoid those challenges and turn them around, then you possibly can rank those pages well.
But typically, a search engine wants the searcher to get to a page with the desired action already presented on the page. They do not want their searcher to have to dig deeper to get it. So if there are two alternatives a search engine can provide, one without a barrier to entry and one with a barrier to entry, which one would you think they will want to present first to the searcher?
Forum discussion at WebmasterWorld.
