The is some interesting discussion over at SEW Forums you might want to check out. It is discussing the trends of the major PPC providers in terms of the lengths of their ad creatives and how over time they have gotten shorter or even longer at times. Yahoo in particular seems to want to shorten its creatives while Google on the other hand wishes to test longer versions of its ads including many variations in between. What is going on here? Will Google ever stop its never ending testing? Will Yahoo, conform to the pressure of its larger rival to prevent social rejection from webmasters? Some people would like to know.
One of the members commenting on ad length says:
Our advice to advertisers was always "the more you tell, the more you sell." This is true for PPC as well. Yahoo's longer ads definitely do a better job of getting targeted clicks. But it's hard to compare apples to apples, because the audiences for the two engines are so different, and the programs keep changing in terms of distribution partners, "quality score," and so on.;
Good stuff. To find out more about where the market is heading navigate over to SEW Forums - PPC Search Marketing Creatives