The other day I was sent an email from someone with a message to that individual and his industry competitors to report a player in the industry for violating AdWords TOS. Let me explain in greater detail.
Company A has what appears to be four or five sites that are hogging the screen real estate in the sponsored results at Google. It is against the terms of service for a site owner to do that, I think. So a competitor of Company A emailed all the advertisers in that industry telling them to report Company A to Google.
In the SEO community, you have two groups. (1) Those that will report spam as they see it. (2) Those that will study the spam and beat them other ways (but not report the spam). I was wondering if there were two distinct groups in the AdWords or PPC industry.
So I started a thread at Search Engine Watch Forums named Competition Telling Competitors to Report a Competitor, don't you just love the title? Anyway, from the responses, it seems like most, if not all, will report violators to Google without even thinking about it.
Forum discussion at Search Engine Watch Forums.
