Matt Cutts Reveals How Google Ranks Documents; Kinda

Dec 20, 2005 • 11:25 am | comments (1) by | Filed Under Google Search Engine Optimization

Matt Cutts doesn't give it all away, but he did write this excellent and easy to understand article named How does Google collect and rank results? I found this by way of a classic Gary Price blog entry at Search Engine Watch Blog named First Issue Of Google's Newsletter For Librarians Released.

Here is a snippet from the article;

Once we've made a list of documents and their scores, we take the documents with the highest scores as the best matches. Google does a little bit of extra work to try to show snippets – a few sentences – from each document that highlight the words that a user typed. Then we return the ranked URLs and the snippets to the user as results pages.

I posted a thread on the topic at Search Engine Roundtable Forums and Search Engine Watch Forums.

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