Froogle Goes Local with Local Shopping Search

Nov 23, 2005 - 8:13 am 0 by

Last night Google publishes a press release named Froogle Local saying;

Today Google announced the addition of local merchants' content to Froogle By entering the item you're looking for and your location information, Froogle will show locations nearby that offer the product and pinpoint the stores on a map. So, whether a user wants to order it online or run out and grab it for a holiday party the same evening, Froogle can help.

I tested it out in my area, by doing a search in Froogle Local on DVD Players, pretty neat.

Hey, what if you want to get listed on Froogle Local, well just go to the Froogle Merchant Center at and follow the instructions.

Currently, I have only found forum discussion on this topic at WebmasterWorld and I would like to pull out a quote from one of the replies for you;

This is the first step towards the nirvana of mobile consumer comparison shopping: 1. Point camera phone at product in store. 2. Phone scans UPC or takes pic and OCR's make & model number. 3. Phone finds nearby stores with lower price on identical product. 4. You pick store, your phone gives you driving directions to that store. -OR- 4. You still buy at the store you are in because the price difference isn't that great (or they provide added value).


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