Yahoo: Spelling Police, Judge, and Jury?

Oct 4, 2005 - 10:34 am 1 by

Thanks to Natasha "That Girl from Marketing" for offering insight into a new feature available for misspellers using Yahoo! Search in this thread at the Search Engine Watch Forum. She described misspelling the word “jewellery” (or “jewelry,” depending on your location –see thread for more) in the search, and not only did she receive a notice of a possible misspelling, but Yahoo! automatically changed the spelling in the search to what it felt was correct, and returned those results. I did a similar search and found the same correction.

Will this put to waste all that hard work stuffing META tags with misspellings that so many SEO’s have performed for clients? (FYI for those that don’t know me that was a joke.) It will be interesting to see if Google keeps its current style of offering a replacement search, or will also begin to substitute the “correct” spelling into the query. Currently, offers just a suggestion, and MSN offers no such suggestion or action, instead returning almost 700,00 results for my specific spelling faux-pas.


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