So you run an search engine marketing or search engine optimization company and you are looking to offer an incentive plan to your employees. You want to establish goals and bonus areas for them to reach. If the employees reach the bonus areas then you give them a reward, if they under perform, you know you need to replace them.
How does one set up these goals and measurements for an SEO/SEM firm? A thread over at Cre8asite discusses just that.
Ammon Jones starts off by detailing that it depends on your firms goals. If your only about top 10 rankings then your goals for your employees should be to achieve those. But if your goals are more about ROI, then those are your measurements.
Several measurements are suggested including: (1) Rankings (2) Return on Investment (3) Traffic Increases (4) Cost Per Lead (5) Cost Per Acquisition