Yahoo! Takes on Local Search

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years experience in SEO/SEM and internet marketing. Ben's specialty for the last 10 years has been optimizing websites for the algorithmic organic search in the major search engines. He also specializes in creating and selling start ups, link building, technical SEO, keyword research, competitive analysis, affiliate marketing, domain buy/selling, lead generation, and social media. He has worked with large publicly traded companies to small local businesses.

Ben is a native to Texas and currently resides in New Braunfels, Texas. He enjoys playing big games of capture the flag, photography, extreme weather, and fishing. You can find him on Twitter or Google+.