Google Rank Sites In California Better? No!

Mar 4, 2011 • 8:57 am | comments (4) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Google California HostingWe know Google does look at where you host your site. But how deeply do they look at the server location?

We know Google looks to see if your site is hosted in the United States versus France. We know Google uses hosting location as one of the many factors for understanding which local version of Google should your site rank in. I.e. they want sites that are specific to French users to rank higher in Google France than Google.com.

But does Google look at which state or city your site is hosted in?

That is the question brought up in a Google Webmaster Help thread. The individual said based on his research, he sees that most sites that have high rankings are based in a California IP range. He asked:

I noticed all the big sites like Google, Amazon, Facebook etc are all on California based IP addresses. Does the California IP address have a weight on search rankings at all? Or if I switch IP addresses, will my rankings be deprecated at all?

I never thought of that, really!

Of course, the answer is no - Google doesn't care if you host your site in California versus Texas versus New York.

Google's JohnMu confirmed saying:

I think some of the big sites just have California IP addresses because that's where they started :-). I wouldn't worry about sub-country level hosting location, unless there are important latency issues that you need to address for your users. Search engines generally won't look at your site's IP address in that granular of a way.

If you want to let us (and users :-)) know about the location of your business, you can do that through a Google Places listing and by including your address and phone numbers on your website.

Forum discussion at Google Webmaster Help.

Previous story: SEOs Chew On Wired's Interview With Cutts & Singhal On Farmer Update
 

Comments:

Search Engine

03/04/2011 03:39 pm

that must be totally irrelevant. why would google care which state your IP address is hosted at?

BrentNau

03/04/2011 05:37 pm

I had a brand new domain that sold college apparel from across the US. The hosting was with GoDaddy and the server was in Arizona. Want to know what my top selling college sweatshirt was in the beginning on this brand new domain with little to no back links? University of Arizona.

Nancy Williams

03/07/2011 11:02 am

Google Rank Sites In California Better? No!: We know Google does look at where you host your site. But how deep..

Credible Link

01/21/2013 06:32 am

Google rankings are purely based on the quality of site and number of backlink.

blog comments powered by Disqus