Google's Cutts Confirmed That Author Authority Is Uses For In-Depth Articles

Mar 13, 2014 • 8:21 am | comments (3) by twitter Google+ | Filed Under Google Search Engine Optimization
 

google authorityOn Twitter, Google's Matt Cutts confirmed that Google uses a form of author rank or author specific authority in the in-depth articles ranking formula.

Mark Traphagen questioned Google when Amit Singhal told Danny Sullivan at SMX Tuesday night that author rank is not used in the algorithm. Mark tweeted it and Matt Cutts responded, "to be fair, it does come into play in some ways." Where, in in-depth articles.

Here is Matt's tweet:

To be fair, Google has gone on record about using author authority in the future within their ranking algorithm. It is something they clearly want to use and they are working on it.

But right now, it is used for knowing which articles to show in the in-depth section of the Google results.

Forum discussion at Twitter.

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Comments:

Durant Imboden

03/13/2014 02:50 pm

I've had the impression that "In-depth articles" results had more to do with publisher authority than with author authority. (Most of the featured articles that I've seen have been from publications like The New York Times, Forbes, etc.)

Jake

03/13/2014 05:56 pm

"I'm pretty sure." *facepalm

Mark Traphagen

03/13/2014 10:53 pm

My extensive article about this exchange can be found at stonet.co/1kjKNDm

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