Yahoo Search Ads Also Testing Favicons

 

The Yahoo Search Marketing Blog announced that Google is not the only ones testing favorite icons (favicons) in the search ads. Yahoo said they are doing a limited test of favicons in the search ads in order to give their searchers one more tool to "know they’re really looking at your site, which will improve the search experience." If it increases CTR and quality score, they may expand the test and may keep it.

Here is a picture of one ad:

Yahoo Search Marketing Favicon

Google has been testing favicons in search ads and favicons in search results this year. I have not seen them recently, in either the ads or free listings, but they were testing it.

Forum discussion at WebmasterWorld.

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Comments:

Raheel

06/02/2009 02:19 pm

Today I got this message when i am uploading & downloading the ads from one of my Yahoo account that "The system has encountered the following error(s) You have reached the maximum number of download, upload, and import requests allowed in a 24 hour time period. Please try again later." I don't know why they put this limits or if there is a limit than what is the limit as in this industry you can't stop advertisers due to any non sense limitations.

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