Is the Google AdSense Team Worrying About the Economic Downturn?

Oct 31, 2008 • 9:16 am | comments (2) by twitter | Filed Under Google AdSense
 

Yesterday, several Google AdSense publishers and I got this email. I never get anything from Google AdSense, so I found it interesting that they cared. Here's a snippet:

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we're continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We're focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We're bringing DoubleClick technologies to AdSense publishers, and we'll continue to launch new products and features. We're also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We'll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Why now? The economy has taken a turn for the worst, or so many people think, and Google wants to assure us that they are innovating and that things will be fine with our Google AdSense accounts. But it's also a way for Google to keep the relationship with publishers close to their hearts and let us know that they value us.

Plus, Google wants our continued business!

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Comments:

dan

10/31/2008 09:39 pm

I think it might have something to do with everyone's eCPM stats tanking lately. Mine has gone down 75% in the course of a month for no good reason, and I see comments from other users with similar results all over the net. Maybe people are just buying less ads or lowering their bids, but I think Google has been getting a lot of complaints about tanking revenues.

Vik

11/24/2008 09:25 pm

I keep hearing from our publishers that their Adsense revenue is dropping...not sure if that's the case. What I do know is that our 28,000+ publishers are loving our eCPM's!

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