Last week, one of the smaller SMX conferences, SMX Local and Mobile, was held in San Francisco. We didn't cover it here at Search Engine Roundtable, because we know other bloggers would be able to pitch in.

That's where my buddy David Mihm comes in. He blogged The Mother of all SMX Local/Mobile Recaps and summarized the key points that were expressed by many participants. He also broke down the pros and cons of the entire conference.

Some takeaways:

Gib Olander of Localeze: “Other” is the fourth-largest Local search engine, meaning it’s critical to syndicate this content on as many platforms as possible.

Michael Jensen of SoloSEO/CityMarketer: Reviews can help mom & pop’s compete with and outrank national chains, especially in non-competitive areas

Jordan Kasteler, UtahSEOPro: Give Google plenty of signals to signify that your site is mobile-friendly.

There are so many more, but I need to point you to David's recap of SMX Local and Mobile to get the most out of what you missed.

Forum discussion continues at Sphinn.

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