In a recent video where Matt Cutts aims to address the German webmaster community, he shares some information about Google -- about how he discovered his first spam site, how being creative, quick, focused on a specific niche may put you ahead of the game, how Google Webmaster Tools rocks, how white-hat SEO is the best way of "getting away with" anything on Google, how Google is handling more difficult queries (since user expectations are changing) and his personal preferences: gadgets, Ubuntu, and plugins, among others.

The 10 minute video is below:

It's definitely an interesting video to watch, and Matt is a great public face for Google.

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