Over at Cre8asite Forums, forum member Sascha has written a very in-depth guide to beginning the SEO process. The guide is broken into several parts:
- Considerations (new site vs. old, budget, competition, size of company)
- Business Objectives
- Online Marketing Objectives
- Starting points and syntax issues
My summary does not do this in-depth article any justice. Really, it's a wonderful read, especially from a beginner's perspective. Take a look and join the discussion too.
Forum discussion continues at Cre8asite Forums.