Everyone, get used to the new Google Analytics, because the old version is about a month away from being discontinued entirely.
When I logged in to see my analytics this morning, I was greeted with this message:
On July 18th, it appears the old Google Analytics interface will be discontinued. DigitalPoint Forums members also picked this up.
But that's not all. Some features that were missing in the newer version of Google Analytics have been added. According to the Google Analytics Blog, these features include:
- Hourly Reporting (yay!)
- Clickable URLs
- Cross Segmentation by Network Location
- Increased Number of Data Rows Per Page
- Bounce Rate Increase/Decrease
- AdWords Integration
Forum member reaction is mixed from this other DigitalPoint Forums thread. Some like the new interface. Others are used to the old interface. There's a month for those people to get used to the new interface. I, too, have to find those new features that were mentioned in the Google Analytics blog post. We all have some learning to do. :)
[Hat Tip: Jon West]