Use Google AdWords to Plan Your SEO Keyword Strategy

Jun 13, 2007 - 9:48 am 7 by
Filed Under Keyword Research

When you have a website and are looking to market it, which keywords should you target for your SEO campaign? How can you tell which keywords convert? In a Search Engine Watch Forums thread, a member is advised to use the Google AdWords Keyword Tool.

Google AdWords is a very useful tool for SEO. You can use it to test which keywords convert best for your site. Once you determine the best converting keywords, then you can invest the time and money into your long term search engine optimization strategy. Why use AdWords? Simply because you can see results immediately, while SEO can take months before seeing any results.

Also, say you've chosen your keywords, but you notice that some of your search terms are more competitive than others. Searching for some terms yield 300 results, while others yield 30,000 results, all the way to 30 million results. Where do you draw the line for a viable marketing campaign?

In the same Search Engine Watch Forums thread, moderator Marcia says that the answer really depends on the term and if those terms are already being targeted: isn't only the numbers, but what type of sites are being competed against and whether their numbers are deliberate. Numbers can look for high for some non-commercial, non-revenue search terms, for example, and yet nobody is actually trying for them.

You really do need to do competitive analysis and see who you are up against, because each term varies.

Forum discussion continues at Search Engine Watch Forums


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