Competing Against Google in the Google.com Search Results

Feb 6, 2007 • 8:01 am | comments (4) by twitter Google+ | Filed Under Google Search Engine Optimization
 

A DigitalPoint Forums thread asks a great question, "what if the competitor is Google itself?" Yea, what if you have a product or service you are selling, but you have to go against Google in the search results at their own engine?

The specific example given in the thread is for a search query at Google.com for mobile videos. For me, the first and second indented result is from YouTube. The third result, is an adult site. I am not sure, but that can possibly be his site. Before hand, he ranked in the number one slot and his traffic dived when Google's YouTube overtook that first and second position.

Let's take other examples:

Google bought Urchin and made Google Analytics, a search on analytics brings up Google in the number one slot. But a search on web stats brings up Google in the 7th position. Fair, I think that is fine. What about a search on news, which returns Google News in the second position. Isn't Yahoo! News way more popular? How about maps which returns Google as number one and MapQuest as number two?

There are tons of examples, but the super example is search engine where Google ranks number five for me and MSN ranks number one.

FYI - make sure your personalized results are not changing what I report above, also geo specific data may change the ranking information above. Finally, this is a dated post, so rankings change over time.

What can you do to out rank Google for products you sell that they also sell? It can be done, but it will be hard.

Forum discussion at DigitalPoint Forums.

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Comments:

Harry Maugans

02/06/2007 03:08 pm

"Isn't Yahoo! News way more popular?" I personally use Google News daily and have loaded Yahoo News maybe once in my life. As well as nearly everyone I know uses Google News, so it might be localized popularity. If I were writing this article, I'd have say the exact opposite.

Barry Schwartz

02/06/2007 03:40 pm

Harry, All the published stats show Yahoo! News is much more popular that Google. See comscore's stats from August 2006 <a href="http://www.comscore.com/press/release.asp?press=971">over here</a>.

Gabs

02/06/2007 05:05 pm

Quote "FYI - make sure your personalized results are not changing what I report above, also geo specific data may change the ranking information above. Finally, this is a dated post, so rankings change over time" hehehehe... This made me laugh out loud :) Thats not what I see in the uk heheheheh ~Joke~

ExposureTim

02/06/2007 07:39 pm

This is a serious issue that will be important to watch as Google attempts to grow into more verticals where vertical engines may be (already) beating them. The OneBox, the running of free PPC ads in the top position, so-called tips and organic results are all issues that are of concern to other search engines - including the one I work at - and should be of concern to anyone who cares about keeping bias out of organic results.

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