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Yahoo! Search Update Goes Mostly Unnoticed

Late last night, Yahoo! announced a new "Weather Report: Yahoo! Search Index Update." They said;

Welcome to our first weather report of the fall season. We are rolling out an index update tonight. As usual, you'll see some changes in ranking along with shuffling of the pages that are included in the index.

What I find very surprising is the lack of forum discussion on this update. Maybe no one noticed much of a change in rankings or their traffic. There is no discussion of this update at Cre8asite, WebmasterWorld or Search Engine Watch Forums.

The only discussion I found was at DigitalPoint Forums and that is only discussing how Yahoo! wrote a post about it at the Yahoo! Search blog.

I believe I see some changes, which makes me think, why are the forums so hush hush about it? It is like Ask's forums, not to knock on Ask.com or anything. :)

Forum discussion at DigitalPoint Forums.



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posted rustybrick in Yahoo! Search Optimization at October 11, 2006 8:13 AM Comments (3)

Comments

Not much change from this end.. Just seeing alot more ebay in my serps :(

 

Yahoo is doing a horrible job at getting their message out.

1) They shouldn't announce these things at the end of the business day (East Coast). Are they forgetting that most of the media is on the East Coast? OK most media wouldn't cover a weather report, but I'm talking about all of their announcements. Warning us at 9am would allow people the time to buzz about it all day in anticipation. Personally, I'm not going to skip dinner to comment in forums in wondering what might happen tomorrow to some rankings that are well white-hat SEOd in the first place.

2) They shouldn't announce anything on days/weeks that Google is already dominating the news, especially when there is no chance for them to compete on buzz factor. People aren't going to chat about a minor algo update when Google just spent $1.65B the day before.

3) If the algo update is in fact minor, maybe they should let the community discovery it (and hypothesize and buzz) about it on their own. I'm all for weather updates, but the last few have been so minor (at least as far as changes for my clients rankings) that I felt I was wasting my time trying to figure out what they did - let alone BS about it they day before.

 

"They shouldn't announce anything on days/weeks that Google is already dominating the news, especially when there is no chance for them to compete on buzz factor."

Huh? What does "getting buzz" have to do with weather reports? The whole point is to let people who care know when things are changing. Do you really think those are scheduled around media events?

If it is announced and you fail to notice, it's not because we didn't say something (in the place where we always say such things).

 

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