Yesterday the IAB Mexico Search Marketing Committee had its first official monthly meeting to review the status of the search market in Mexico as a group. The members discussed the importance of it objectives, which are not too distant from the US chapter as their "goal is to educate advertisers on the marketing benefits and value of search engine media. Additionally, the committee is tasked with developing industry standards for the technology of search using XML. The committee will deliver these objectives through research, standards development and stakeholder education."
We are all very excited to see this market grow!