A new trade group has been formed, it is named the Web Analytics Association. I asked Ammon Johns if he had any direct influence with this trade group and he said no, but I find his recent campaign with the issues with referral tracking to be awfully close to the time this organization was set up.

If your interested in joining, it costs just $129 for one year, more information at http://www.webanalyticsassociation.org/en/cms/?54.

A ClickZ article at http://www.clickz.com/news/article.php/3484526. Also make sure to check out the Committee Members and Corporate Members; including Coremetrics, IBM, NedStat, Omniture, WebSideStory, WebTrends, Visual Sciences, and others like ClickTracks.

Looks promising... Forum discussion at Search Engine Watch.

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