Today a ClickZ article helped get the word out about a new division of SMA-UK for the North American region, named SMA-NA. The article's name is SMA-NA Set to Launch, and has quotes from Ian McAnerin, who will be the individual leading the North American division. Dana Todd and Barbara Coll from SEMPO both commented on the release of SMA-NA in the article.

The article sets the stage for something many of us who knew about SMA-NA, since December 2004, expected to happen. You can be sure that this will cause a major political issue amongst those who are involved with either organization and those who have a public face in the industry.

One individual who is still very upset about not getting his SEMPO calculator (kidding), has already posted a response to the article at Search Engine Watch Forums. Mike Grehan has major visibility in this industry and he is one of the hardest on SEMPO. Anyway, this should make for a very interesting first quarter for the search engine marketing industry.

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