Survival of the Small Webmaster in a World of Link Building

Feb 19, 2008 - 9:57 am 4 by
Filed Under Link Building

If you've been following the paid links debate and related linking news, you're probably wondering what to do next. A webmaster says that he's ruled out reciprocal linkings for two reasons: he's seen people get penalized and he's also aware that many smarter webmasters don't like the idea of reciprocal linking. It's also very difficult to reach webmasters nowadays. And of course, the paid links debate just makes it more problematic to get any links at all.

All hope is not lost, though. One member says that reciprocal links are not all penalized. It depends on the relevancy of the sites, of course. Use caution when doing a link exchange. As a suggestion:

Natural / low volume link exchange is alive and well and will not be penalized as long as you:

- Maintain edtorial discretion always (avoid full duplex software and services that force you to link without your explicit approval) - Link with quality sites relavant to your site that will benefit your end users experience. - Keep your volume slow and natural. That means do not use full duplex software or services that force you to link with many sites in a short period of time. "Natural" means you obtain three links today, none tomorrow, one the next day, none for the next four days, three the next day, none for the next week, two the next day and so on. The search engines are trending how often you obtain links. Show an unnatural trend and you may be penalized. Show a natural trend and your site will thrive.

Just avoid the excess and you should be fine. However, you need to be committed to the task. Link building is not easy.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 8, 2024

Nov 8, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Election Day Volatility, Helpful Content Update Status, Creators vs SEOs, AI, Ads & More

Nov 8, 2024 - 8:01 am
Google Search Engine Optimization

Google-Selected Canonical Showing Third-Party's Domain Name

Nov 8, 2024 - 7:51 am
Google Ads

Google Local Service Ads App To Stop Working In Two Months

Nov 8, 2024 - 7:41 am
Google

Google Continuous Conversational Search In Google App

Nov 8, 2024 - 7:31 am
Search Engine Optimization

Google & Bing In Dublin For IETF Event To Improve Crawling & AI Controls

Nov 8, 2024 - 7:21 am
Previous Story: Is Google Search More Profitable for Google AdSense?